Thanks to Joyce for:

14 Responses to “FREE FAIL”

  1. 1 roger April 24, 2008 at 2:04 pm

    i’m tired today, why is this a fail?

  2. 2 Holly April 24, 2008 at 2:16 pm

    Oh, it’s a fail on TWO levels! Free’s should not have an apostrophe, which is funny because fees does not have one. AND it should be fewer fees rather than less fees since fees are quantifiable. Good one, Joyce!!!!

  3. 3 roger April 24, 2008 at 8:01 pm

    good explanation. however i’ve seen worse grammar at our local target, i’ll stick to the fail blog.

  4. 4 Hey April 29, 2008 at 10:57 pm

    If they mean “free”s, then FREE’s could be considered correct. Free is an adjective anyway, so it doesn’t have a plural.

  5. 5 j. April 30, 2008 at 3:02 pm

    So when an adjective is used (albeit poorly) as a plural noun, it’s supposed to have an apostrophe s?

    Just wondering.

  6. 6 Ben May 2, 2008 at 7:35 pm

    The apostrophe thing is kind of ambiguous, since “free” doesn’t have a plural (as pointed out above). In this case I don’t think one is necessary; since “free” is capitalized and the “s” is not, it’s pretty clear that they are pluralizing “free” and not trying to spell “frees.” Another alternative would just be to put “free” in quotes, or just leave it singular.

  7. 7 Rachel May 2, 2008 at 7:58 pm

    But if they went with just “free”, they wouldn’t have such a clever advertising rhyme 🙂

  8. 8 pidg May 3, 2008 at 8:57 am

    FREE’s is wrong. It should be FREEs (and CD’s, 1990’s, etc. are all also wrong). It’s wrong to say that FREE is an adjective – it’s not, in this case – it has been made into a noun.

    If I was in charge, I’d have made it “Less FEES, more FREES” (yes, I know it should be ‘fewer’ but colloquialisms are OK.)

  9. 9 Tal May 3, 2008 at 12:16 pm

    Fees are not necessarily quantifiable, as it could be the amount of the fee, and not the number of fees.

    (Devil’s Advocate!)

  10. 10 Anonymous May 3, 2008 at 6:32 pm

    how about: “Less of a fee, more of the free”?

  11. 11 Matt May 4, 2008 at 1:10 am

    or Less fee, more FREE
    or Less of a fee, more that’s FREE
    or (my fav) more FREE for less fee
    (more FREE for less of a fee – to be correct)

  12. 12 Shaolin May 4, 2008 at 4:12 pm

    you guys are missing the point entirely.

    it’s got nothing to do with the words fees or free’s

    “over 125 free ATMs”

    ^^ this is what is a FAIL, as the bank is literally offering free machines

  13. 13 Dan May 15, 2008 at 8:51 pm

    ^Although that may very well be why this was posted, it’s not incorrect. A free ATM is one that doesn’t charge per transaction. This is a common term.

    As for the jingle, I like “More for free, smaller fee!”

  14. 14 Sçium June 14, 2008 at 8:32 am

    “I like to be free, we murder those fees”
    “When free, there’s no fees”
    “We be free without that fee” (I know)

    And so on. Sorry they wouldn’t all work in that specific instance, I really just had fun making those up.

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